Sole Man Kicks: Rebranding
A fresh kick for a fresh identity.
Sole Man Kicks is a sneaker cleaning and customization brand dedicated to giving shoes a second life, one kick at a time.
The challenge was to refresh its existing identity while staying true to its urban roots. The new logo needed to feel bold, fresh, and full of personality, while highlighting the brand's two specialties: sneaker cleaning and customization.
I brought the identity to life through playful, street-inspired typography, a vibrant electric blue palette, and a sneaker illustration that pays homage to the original logo. Sparkle details reinforce the feeling of a freshly cleaned pair of kicks, while the expressive lettering reflects the creativity behind customization. The result is a versatile, energetic identity designed to stand out and feel right at home in sneaker culture.
